The Secret Sauce for Top-Tweeted Super Bowl Ads

For football and non-football fans alike, the ad competition for consumers’ hearts and minds shares center stage with the game on the field during Super Bowl Sunday. The ads not only enhance the overall excitement on game day, but they also rally fans on social media before, during and after the big game. So what makes some ads more socially captivating than others? And how can brands know whether their creative will drive social activity—before it ever runs?

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